Check out my blogs below.

Maggie Proper Maggie Proper

When Awareness Goes Viral

There's something unsettling about watching Kony 2012 years later. The first time, it feels urgent. Watching it again, the emotional pull is still there, but so is a creeping sense of unease.

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Maggie Proper Maggie Proper

Redesigning My Own Brand

Designing for yourself is one of the hardest things you can do as a designer. There's no brief, no client to push back on, and no external deadline forcing a decision. It's just you, your taste, and a blank canvas that somehow has to represent everything you are and want to be professionally.

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Maggie Proper Maggie Proper

When a Post Becomes a Protest

You’ve probably shared a post, liked a story, or reposted something that felt important. It takes seconds. But what if those small actions are part of something bigger?

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Maggie Proper Maggie Proper

The Positive Power of Social Media

Social media gets a bad reputation, and honestly, a lot of it is deserved. The endless scrolling, the comparison traps, the rabbit holes that eat up an afternoon. But I think we're too quick to write it off entirely.

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Maggie Proper Maggie Proper

Usability Testing: Where Clean Design Meets Cognitive Load

After conducting heuristic evaluations and structural analysis of the Clinique website, usability testing became the most important phase of this redesign process. Up until this point, much of my critique had been analytical. Usability testing shifted the focus from assumption to observation.

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Maggie Proper Maggie Proper

The Feelings Hidden in Your Type

Most of us don’t think twice about the fonts we see every day. We scroll past them, read through them, maybe notice when something looks “cute” or “serious,” but that’s about it.

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Maggie Proper Maggie Proper

Designing for Decisions

When you really think about it, design isn’t just about what looks good, it’s about how people think. Every color choice, layout, and micro-interaction on a screen plays into the messy, fascinating ways our brains make decisions

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Maggie Proper Maggie Proper

Designing for What’s Next

Design fiction allows us to visualize tomorrow’s systems, question their implications, and craft visuals that make abstract futures tangible. In doing so, we aren’t just designing for what’s next—we’re designing what could be.

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Maggie Proper Maggie Proper

Moments in Focus

In the world of visual storytelling, it’s often the smallest things that stay with us; the flicker of light on water, the curve of a shadow, a color that feels just right. Those quiet details are what pull us in and make a moment feel alive.

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Maggie Proper Maggie Proper

Mapping the Return Experience: A Lesson in Everyday Design

At first glance, returning a shirt might not seem like the most thrilling journey to map. But that’s exactly what drew me to it. It’s such a familiar process — one nearly everyone has experienced — yet it quietly reveals a lot about how we interact with brands, navigate frustration, and form opinions about customer service.

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Maggie Proper Maggie Proper

Marketing the Journey: Behind Trailbound’s Launch

Bringing Trailbound to life wasn’t just about designing a product—it was about crafting an experience that feels as grounded and reflective as a day on the trail itself. As I prepared to launch my hiking log journal, I wanted every marketing decision to echo the same intentionality that inspired the journal’s design.

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Maggie Proper Maggie Proper

Building Trail Bound: From Idea to Nearly Finished

When I first started creating Trail Bound, my hiking log journal, it was just a collection of loose ideas about how I wanted hikers to record their adventures. Over the past few weeks, those ideas have taken shape in the form of a polished, almost-complete PDF.

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